The Sugary Truth

This series of educational (and entertaining) videos was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

These spots aimed to educate the public on the dangers of sugar in a not scary/super cute way. I worked on developing the look and feel of the campaign which included character development and storyboard illustration. I worked closely with a 3D animator to bring these characters to life.

The success of these videos presented the opportunity to produce supporting pieces. I designed a trifold brochure, coloring book, campaign landing page, and t-shirt to accompany the campaign. The campaign ‘swag’ was distributed to dental offices throughout Michigan to make the dentist a more enjoyable experience for kids and adults.

ILLUSTRATION
ART DIRECTION
PRINT DESIGN
WEB DESIGN
STORYBOARDING