Smile Michigan
This rebrand was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.
I led the complete rebrand and website design for smilemichigan.com, a public-facing resource of the Michigan Dental Association.
I worked closely with a team of web developers, providing front-end design direction and assets for the creation of smilemichigan.com. I was also tasked with designing landing pages within the site for associated advertising campaigns.
The new brand identity led to many other design projects, such as print booklets, infographics, and tradeshow graphics for the MDA’s Annual Session.
WEB DESIGN
BRANDING
PRINT DESIGN
ICON AND LOGOMARK
COLOR & TEXTURE PALETTE
STYLIZED ICON FAMILY
PUBLIC CAMPAIGN FAQ BOOKLET FOR MEMBERS
LETTERHEAD & ENVELOPE
VARIOUS PRINT DESIGNS // INFOGRAPHICS // PRINT ADS
SMILEMICHIGAN.COM HOMEPAGE
SMILEMICHIGAN.COM SECONDARY PAGE: THE SMILE CONNECTION
CHECK OUT MORE PROJECTS I WORKED ON FOR THE MICHIGAN DENTAL ASSOCIATION AND SMILEMICHIGAN.COMTHE SUGARY TRUTH
BIG STORIES FROM LITTLE MOUTHS
SMILE, MICHIGAN