Designed for Life

This catalog was developed for Post Woodworking by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

Post Woodworking specializes in high-end, durable (and beautifully designed) sheds and small buildings such as garages and barns. My job was to update their brand identity, starting with redefining the brand look and feel, and tone of their visual messaging. This brand refresh led to a website redesign and product photoshoot, paving the way for a master product catalog.

In 2019, I traveled throughout New England photographing recent builds and talking with customers about why they love their Post Woodworking Shed and how it fits their lifestyle. Using these photos and insight, I designed the catalog—balancing lifestyle imagery and product photography to embody the Post brand and their offerings.

ART DIRECTION
PHOTOGRAPHY
PRINT DESIGN
PHOTO EDITING