Big Stories from Little Mouths

This series of educational videos was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

The goal of this series was to help make going to the dentist a fun experience for children. We interviewed some real Michigan kids and let their imaginations run wild. As a result, we brought their whimsical stories (full of superheroes and sugar bugs) to life in a series of illustrated videos.

I worked closely with an illustrator and created the look and feel of the campaign. I led the character development, animation style, and color palette direction. These videos were shared on social media and increased traffic to Smilemichigan.com’s oral health educational resources.

ART DIRECTION