Big Stories from Little Mouths

The goal of this series was to help make going to the dentist seem less scary for children. We interviewed some real Michigan kids and let their imaginations run wild. As a result, we brought their whimsical stories (full of superheroes and sugar bugs) to life in a series of illustrated videos.

I worked closely with an illustrator and led the character development, animation style, and color palette direction.

MY ROLE

ART DIRECTOR

This series was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

The Sugary Truth

Series of educational (and entertaining) spots for the Michigan Dental Association. These spots educate the public on the dangers of sugar in a not scary/super cute way.

I created the look and feel of these videos—developing the characters, video storyboard, and color/texture palette. I worked closely with a 3D animator to bring these characters to life.

MY ROLE

ART DIRECTOR
STORYBOARD ILLUSTRATOR

This series was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

Ready?!

Series of brand awareness spots for Service Credit Union following a full rebrand and repositioning.

I assisted in location scouting and designed the sets for each of these videos, developing the look and feel to help tell the story of these characters.

MY ROLE

ART DIRECTOR
SET DESIGN DIRECTOR

This series was developed for Service Credit Union by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

Smile, Michigan

Brand awareness campaign for smilemichigan.com. This campaign increased traffic to the ‘Find a Dentist’ tool on the site, which provides users with information regarding nearby Michigan Dental Association certified dentists.

I was in charge casting for this video and it was important to me that I accurately represent the diversity of the people of Michigan.

MY ROLE

ART DIRECTOR
CASTING DIRECTOR

This series was developed for SmileMichigan.com by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

When the Saints Go Marching In

CAP COM Federal Credit Union is the title sponsor of the Siena College Men's Basketball team. As such, they asked us to create video content for the in-game experience and various social platforms to make both fans and the team feel proud of the partnership. This included a custom recording of "When The Saints Go Marching In" as well as footage captured at the Siena Saints vs. University of Albany rivalry game.

MY ROLE

ART DIRECTOR

This video was developed for CAP COM FCU by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

We Make People Feel Things

Brand awareness video to debut James & Matthew's new agency brand identity. 

MY ROLE

ART DIRECTOR

This video was developed for James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

Post Woodworking

This series of videos showcased the new offerings of Post's Woodworking: Garages. This series highlights the quality and craftsmanship of their products.

I designed the set for this series—setting the stage of a sun-soaked early fall evening with the family.

MY ROLE

ART DIRECTOR
SET DESIGN DIRECTOR

This series was developed for Post Woodowrking by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.

Advia Credit Union

I was in charge of art direction and set design for this series of commercial spots ranging from product specific to general brand awareness.

MY ROLE

ART DIRECTOR
SET DESIGN DIRECTOR

This series was developed for Advia Credit Union by James & Matthew, an Advertising Agency in MA, where I am the Associate Creative Director.